Dr Ian KerrOct 23, 20223 min readDental Marketing- misleading mantrasIt is powerfully reassuring for us to believe a well-told story and to favour this version of events over a factually correct explanation
Dr Dan Shaffer BDS RDT PGCertDentLawOct 23, 20225 min readWhat makes a good dentist?I had a problem with my car last week, there was a rattle in one of the wheels, so I decided to take it to a mechanic. To be honest I...
Dr Dan Shaffer BDS RDT PGCertDentLawSep 22, 20224 min readTalk less smile more.When a patient is disappointed for whatever reason, (their expectations are realistic or unrealistic.)...